Photo by RDNE Stock project:
Running the biz means no time for perfection—and that’s okay. Don’t let the pressure to “go viral” stop you from showing up online. With simple ideas and your phone, you can create content that builds trust, engages your audience, and shows off your brand’s personality. Hindi kailangan ng DSLR, kailangan lang ng diskarte.
1. BTS (Behind the Scenes)
What to show: The process, the prep, the messy middle—not just the polished output.
✅ Example for a Local Food Seller (e.g., Burger Shack):
Post a Reel showing how your team grills burgers, adds the secret sauce, and wraps each order with care. Use upbeat background music.
🗣 Caption idea: “Hindi lang ‘to burger, gawa ‘to ng pagmamahal. 🍔🔥 #BehindTheGrill #SupportLocal”
✅ Example for a Skincare Brand:
Take a time-lapse of your team organizing inventory or prepping packaging for delivery.
✅ Example for a Printing Business:
Show the printing machines in action while printing a client’s tarpaulin.
2. FAQs as Posts or Reels
What to post: Answer your most asked questions on camera or in a carousel format.
✅ Example for an Online Thrift Shop:
“Gaano katagal ang shipping?” Answer in a short 15-second video while you pack an order.
🗣 Caption idea: “Nabubulok na ba sa tagal ng shipping? Hindi sa amin! 3-5 days lang, promise. 💌✌️ #FAQFridays”
✅ Example for a Home-Based Nail Tech:
“What are your hygiene practices?” Show your tools being sanitized and wrapped.
✅ Example for a Freelance Coach:
“What’s included in your 1-on-1 sessions?” Break it down in an infographic post.
3. Product in Use
What to show: Your product or service in action, solving a real problem.
✅ Example for a Coffee Seller:
Show a customer pouring your bottled coffee into ice and taking a sip before work.
🗣 Caption idea: “For hustlers who need that 7AM kickstart ☕ #HustleFuel #KapeNgBayan”
✅ Example for a Handmade Soap Business:
Post a short clip of someone using your soap in the shower, focusing on the lather or scent.
✅ Example for a Furniture Maker:
Before-and-after photos of a bare sala turned cozy with your custom-made shelf.
4. Reviews / Testimonials
What to post: Customer feedback—but make it visual.
✅ Example for a Sari-sari Store Offering GCash Payments:
Screenshot a thank-you message from a customer who appreciated the convenience.
🗣 Caption idea: “Simpleng tech upgrade, malaking ginhawa. Salamat, suki! 💸💚 #DigitalDiskarte”
✅ Example for a Freelance Photographer:
Repost a client’s comment with a blurred background of the photo shoot session.
✅ Example for a Shopee Seller:
Make a carousel of multiple 5-star reviews. Add emojis to highlight keywords.
5. Day in the Life
What to show: Your routine as a business owner. Don’t glam it up—make it real.
✅ Example for a Home Baker:
From waking up at 5AM to prep dough, to delivering boxes to pick-up riders.
🗣 Caption idea: “Not just flour and sugar. This is 5AM hustle and dream-building. 👩🍳💪 #BuhayNegosyante”
✅ Example for a Motorcycle Courier:
Show routes taken, deliveries done, lunch breaks, and weather battles.
✅ Example for a Freelance Virtual Assistant:
Screenshots of task lists, breaks, client Zooms (blurred for privacy), and your workspace.
6. Value-Add Tips
What to post: Helpful, quick, bite-sized tips related to your niche.
✅ Example for a Mini-Gym or Fitness Coach:
“3 Stretches to Do Before Sitting at Your Desk” (Swipe Carousel or Reel)
✅ Example for a Carinderia:
“3 Ulam Tips para sa Budget-Conscious Meals”
🗣 Caption idea: “Sulit meals don’t have to be boring. Try this egg-and-togue hack! 🍳🥬 #CarinderiaTips”
✅ Example for a Beauty Reseller:
“How to choose the right shade of lipstick for your skin tone”
7. Celebrate Milestones
What to post: Big or small wins—post mo ‘yan!
✅ Example for a Start-up Online Store:
“First 10 sales in a week! Maraming salamat sa tiwala. 🥹❤️ #SupportLocal”
✅ Example for a Freelancer:
“Got my first international client today! 🇨🇦💼 #ProudlyPinoyFreelancer”
✅ Example for a TikTok Seller:
“1K followers today! You guys are the best. Watch out for our giveaway!”
Final Reminder
You don’t need perfect lighting or a full content team. You just need your phone, your story, and konting diskarte. Content doesn’t have to be viral—it just has to be real. Every post is a brick in the trust you're building. Kaya 'wag na magpahuli...
🗣 Post mo na 'yan!