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You’ve got the skills, the recipes, and the orders—now let’s get you the reach.
As a specialty baker, you’re creating more than cakes. You’re creating memories, themes, and celebrations. That’s highly visual, high-trust content—perfect for digital marketing.
Here’s a simple, doable content plan that helps you attract more customers online while still giving you time to focus on baking.
🎯 What Kind of Content Works Best for Cake Businesses?
Visuals sell: Your products are your content.
Trust-building: People want to know you're reliable and talented.
Personal brand: Clients buy into you as much as your creations.
Let’s break it down into content you can post weekly or rotate monthly.
🍰 Content Ideas for Your Cake Shop
1. Finished Product Photos
Always document the final output! Use natural lighting, clean backdrops (even a white wall or wooden table), and your phone camera.
📌 Caption idea:
“Encanto-themed cake for a magical 7th birthday! ✨ Hand-piped with love. #CustomCakesPH”
➡️ Tip: Post carousels (swipe posts) with close-ups and angles.
2. Behind-the-Scenes (BTS)
Show the making process—even if it’s just 5 seconds of icing or fondant work.
🎥 Reel idea: “POV: You’re baking 4 cakes before lunch. ☕🎂 #BakerLife”
➡️ Adds personality + builds appreciation for your craft.
3. Client Reactions / Testimonials
If customers send feedback or tag you, repost with their permission.
📸 Example: “Her smile says it all 😭💖 Thanks for trusting us with your celebration, Mommy Bea!”
➡️ Social proof builds trust fast.
4. Frequently Asked Questions (FAQ) Content
Turn common inquiries into visuals or pinned highlights:
Lead time?
Price range?
Flavors available?
How to order?
📌 Tip: Create a Canva template for “Order Info” that’s easy to edit weekly.
5. Theme or Occasion Posts
Create content around holidays or special events:
🎯 Examples:
Valentine’s mini cakes
Graduation cupcakes
Father’s Day edible tools design
➡️ This helps clients think ahead and pre-order.
6. User-Generated Content (UGC)
Encourage customers to tag you when they post their celebration photos.
📢 Say: “Tag us and get featured!” or “Get ₱50 off your next cake if we use your pic!”
➡️ Free content + stronger brand community.
7. Promos, Raffles, and Limited Offers
These drive engagement and growth, even if you don’t post daily.
🎁 Promo idea: “Mini cake giveaway for our 1,000th follower! Tag 3 friends & follow to join.”
📅 Sample Weekly Content Plan (Simple 4-Post Flow)
Day
Mon
Wed
Fri
Sun
Post Type
Finished Cake
BTS Reel
FAQ Graphic
Client Feedback
Sample Idea
Carousel: 3-tier unicorn cake
Mixing + icing process time-lapse
“How to order: Step-by-step”
Tagged photo with thank-you note
Adjust based on your schedule—consistency beats frequency.
🧁 Final Slice of Advice
Your business is already creative. Your content doesn’t have to be perfect—it just has to show what you do, how you do it, and why you care.
Start small. Start consistent. And let your cakes do the talking.